Warren Buffett Warns Markets Aren’t Always Rational, Says If There Was ‘Oil Discovered in Hell’ Then ‘All of the Oil Men’ Would March There.
Warren Buffett, the chairman and CEO of Berkshire Hathaway (BRK.B) (BRK.A), has often used parables and anecdotes to illustrate deeper truths about markets and human behavior. One of the more memorable is the story passed down from his mentor Benjamin Graham: “Oil discovered in hell.” The phrase comes from an old story Graham told to explain why investment professionals often act in ways that defy rational analysis. In the tale, an oil prospector arrives at the gates of heaven, only to be told by St. Peter that the compound reserved for oil men is already full. The prospector asks for permission to say just four words to those inside. Granted the chance, he shouts, “Oil discovered in hell.” At once, the entire group of oil men rushes off, leaving heaven’s gates open. When St. Peter offers the prospector a place inside, the prospector hesitates, saying he may as well join the others — after all, there might be some truth to the rumor.