✅ 1. Definitions
Metric | Meaning | What it reveals |
---|---|---|
Gross Margin | = (Revenue - Cost of Goods Sold) / Revenue | Measures core value addition; how much profit is made after producing the product |
Operating Margin | = Operating Profit (EBIT) / Revenue | Measures overall business efficiency, including marketing, R&D, employee costs, admin, etc. |
Matthew Berry and his paper “Mean Reversion in Corporate Returns”:
- High gross margins are the most important single factor of long run performance. The resilience of gross margins pegs companies to a level of performance. Scale and track record also stand out as useful indicators.
- That part about pegging means that if a company started with a high gross profit margin, it tended to keep it. Conversely, when it started off with a low gross profit margin, it tended to stay there as well.
- Gross margins persist, to use the statistical lingo. Berry thinks gross margin is a good indication of the price people are willing to pay relative to the input costs required to provide the good. It’s a measure of value added for the customer.
- Operating expenses are volatile. When an underperformer improves, this is often an area where you see the improvement.
- Larger companies appear able to sustain returns for longer by finding efficiencies in SG&A that small companies cannot.
✅ 2. Formula Summary
-
Gross Margin (%) = (Revenue – COGS) / Revenue × 100
-
Operating Margin (%) = Operating Profit / Revenue × 100
To reverse:
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Operating Profit = Gross Profit – Operating Expenses
-
So,
Gross Margin = Operating Margin + (Operating Expenses ÷ Revenue)
✅ 3. Real Examples
Example 1: Apple Inc. (Moat via Pricing Power)
From 2023 10-K:
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Revenue: $394.3 billion
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COGS: $223.5 billion
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Gross Profit: $170.8 billion
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Gross Margin: 170.8 / 394.3 = 43.3%
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Operating Profit: $119.4 billion
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Operating Margin: 119.4 / 394.3 = 30.3%
π Apple’s moat lies in a high gross margin on iPhones & services, and tight control on SG&A & R&D — making a strong operating margin.
Example 2: Maruti Suzuki (India): Volume Player
From FY24 Annual Report:
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Revenue: ₹1,37,000 crore
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COGS: ₹1,09,000 crore
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Gross Profit = ₹28,000 crore → Gross Margin = 20.4%
-
Operating Profit = ₹13,000 crore → Operating Margin = 9.5%
π Even with a modest gross margin, tight control over fixed costs (operating leverage) gives a healthy operating margin.
No major pricing power — moat lies in scale and distribution.
Example 3: Infosys (Services Business with People Cost)
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Revenue: ₹1,52,000 crore
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COGS (Employee and Delivery Costs): ₹94,000 crore → Gross Margin = 38.2%
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Operating Profit: ₹34,000 crore → Operating Margin = 22.3%
π Gross margins are high, but people cost is in COGS. Moat lies in execution, client stickiness, and efficient delivery — not product pricing.
✅ 4. Quick Estimation: From Operating Margin → Gross Margin
Suppose you know:
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Operating Margin = 12%
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Operating Expenses (marketing, R&D, admin) = 8% of revenue
Then:
Gross Margin = Operating Margin + Operating Expenses/Revenue
→ 12% + 8% = 20%
✅ 5. Where Does the Moat Lie?
Business Type | Gross Margin | Operating Margin | Moat Source |
---|---|---|---|
FMCG (NestlΓ©, HUL) | High (50–60%) | Modest (20–25%) | Brand, distribution, pricing power |
Auto OEM (Maruti) | Low (15–25%) | Low (8–12%) | Scale, network, product mix |
Software (TCS, Infosys) | Moderate (35–40%) | Healthy (20–25%) | IP, skilled labor, client trust |
Platform (Google, Facebook) | Very High (60–70%) | Very High (30–35%) | Monopoly/duopoly, data, network effects |
π‘ A company with both high gross and high operating margins often has a strong moat.
✅ Summary Table
Metric | Reflects | Includes |
---|---|---|
Gross Margin | Value addition | Excludes R&D, marketing, admin |
Operating Margin | Business model efficiency | Includes all core operating costs |
Moat Check | Strong brands/services show consistently high gross + operating margins | Look for stability and improvement over time |
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