In this age of disruptions
companies are differentiating themselves by offering products and service to
creates sticky customers. Across customer facing industries there are companies
which are taking on competition by offering more value for the buck. As a
consumer, online retail & telecom comes at the top of the mind where
disruption has brought bonanza for customers.
There are disruptions happening
across financial services industry as well. Brokerage industry, for instance,
is facing disruptions from discount brokers and off course full service brokers
are responding with innovative offerings. One such recent offering is FreeIntraday Trading (FIT) from Kotak Securities which has waived off brokerage
on non-delivery based trades for retail clients.
So how significant is this?
Considering the fact that an
average intraday self-trader spends 220 rupees on brokerage per day and approx.
5000 per month only on cash segment, the savings are significant if you add-up
the total intraday brokerage paid in all segments put together (cash, futures,
options).
