By Retail & Market Insights
Reading Time: 7 minutes
For the last four years, Trent’s Zudio has been the undisputed poster child of Indian retail. By pricing trendy apparel at ₹299, ₹499, and ₹799, Zudio turned affordable fashion into an impulse-buying addiction, sparking 100-bagger market runs and crowds that spill onto high streets from Mumbai to Malda.
However, retail is a dynamic sector. Rapid expansion can reveal operational cracks, and the most dangerous vulnerability in value retail is not price—it is customer churn driven by subpar fabric quality.
Enter OWND!, Aditya Birla Fashion and Retail Ltd’s (ABFRL) targeted answer to the Gen Z fast-fashion boom. Across regional hubs and major metros, a shift in consumer sentiment is taking shape. While Zudio continues to draw footfalls through scale, customer satisfaction data paints a revealing picture: shoppers are rating OWND! significantly higher across direct competing catchments, with complaints about fabric durability, shrinkage, and in-store chaos mounting against Zudio.
Here is what the real customer feedback reveals from the ground.
